The British Florists Association HUB Meetings are officially underway. If you've been thinking about joining us this year, here are some reasons why you won't want to miss out.
Inspiring live demos from some of the industry's most exciting designers — expect fresh ideas, creative techniques, and heaps of take-home inspiration will be featured, as well as real-world business insights — dive into talks and activities that matter, from AI in floristry and creating standout marketing content, to engaging with sustainability in practical ways.
Network and connect with fellow florists — swap tips, share experiences, and build lasting industry friendships, and enjoy round table sessions — get involved in honest conversations about controlling overheads, upskilling your team, and understanding the trends shaping our future.
© British Florist Association
And of course, the UK Florist of the Year 2025 heats are taking place at every HUB Meeting! Whether you're brand new to competing or aiming for the international stage, there's a category (and a community) ready to cheer you on.
Upcoming meetings will take place on the following dates: May 11th at Flowervision Bristol with demos from Tracy Rowbottom and Emily Elvin. Register for the event at the link here.
May 18th at The Victoria, Sheffield with demos from April Bell and Anja Norris. Book here.
June 8th at CAFRE, Northern Ireland with demos from Karen Massey and Clara Agnew. Book here.
June 22nd at Cardonald Parish Hall, Glasgow with demos from Denise Murphy and Jillian Page. Book here.
© British Florist Association
You can learn more about what to expect at each HUB Meeting and download the UK Florist of the Year schedules here. Competition tickets are inclusive of hub entry.
All florists are welcome to attend the HUB Meetings. You do not need to be a BFA or IPF Member to come along – but you'll need a ticket! Member tickets are priced from £10. Find out more here.
For more information:
British Florist Association
https://britishfloristassociation.org/
