For Fresh-o-Fair, this year's Mother's Day marked the most successful in the company's seven-year history. With record-breaking sales and unprecedented customer interest, the company reports strong performance across both Europe and the United States, though the two regions showed notably different preferences.
Strong growth despite production challenges
Despite heavy rains in Ecuador that affected production at farm level, Fresh-o-Fair successfully fulfilled all confirmed orders. "Bouquets, for instance, sold out quickly at the farms," Claudia Muñoz explained. "If farms had had more availability, we could have sold significantly more, that's how high demand was this year."
European market: Roses dominate
Accoreding to Muñoz, sales in Europe rose by 10% compared to last year. "European customers showed a strong preference for classic roses, with white, pink, and red being the most requested colors. While many buyers in Europe opt for locally grown flowers, roses remain an exception and are largely imported from Ecuador."
Another significant observation was the increased use of the Fresh-o-Fair platform by European clients, who increasingly purchased independently online, choosing from available options without requiring direct support. "It isa shift that signals growing trust in digital ordering tools."
U.S. market: Designers embrace flexibility and variety
In the U.S., the standout products were mixed boxes, she continues. "'Designer choice' selections, and 'broken boxes', so assorted flower shipments that give florists flexibility in their designs, were very popular. Ready-to-sell bouquets shipped directly from farms also performed strongly. American florists want variety and flexibility without the pressure of buying large quantities. These options reduce the need for extra labor and streamline production."
"While roses remain the flagship product, U.S. customers also purchased a wider variety of fillers and seasonal blooms such as ranunculus, anemones, delphinium, limonium, stocks, and Colombian hydrangeas. Preferred colors included white, pink, lavender, orange, and yellow — with red being notably less popular."
Looking ahead With the 2025 Mother's Day season now closed, Fresh-o-Fair sees the opportunity for further growth. "This year set a new benchmark. We are especially grateful to our clients for their trust. Our challenge now is to keep up with demand and continue innovating in how we serve both the U.S. and European markets."
For more information:
Claudia Muñoz, Head of Marketing and Sales
Fresh-o-Fair
Email: [email protected]
www.fresh-o-fair.com
