Logiztik Alliance Group has concluded one of the most demanding seasons of the year, facing global challenges and coordinating multiple international calendars.
Each year, Mother's Day activates one of the most intense supply chains in the floriculture industry. In 2025, Logiztik Alliance began its shipments on April 22 and extended them through May 20, reaching over 100 destinations worldwide. This year's season also included shipments related to Saint George's Day, adding further complexity to operations.
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Mother's day worldwide: A logistical challenge
One of the main challenges of the Mother's Day season lies in the variety of celebration dates around the world. Spain marks the occasion on the first Sunday of May, the United States and other countries on the second Sunday, countries like France and the Dominican Republic on the last Sunday of the month, and in Poland it is celebrated on May 26.
To meet this staggered demand, the company structured a coordinated logistics operation, which included the use of three full charter flights and one multi-stop charter, allowing them to fulfill varying market requirements worldwide.
"The market has grown significantly. Since April, every week has required specific planning for different holidays, starting with Saint George's Day and continuing with each country's Mother's Day," says Valeria Jara, Commercial Manager of Logiztik Alliance in Ecuador.
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Weather, production, tariffs: The unexpected factors
Despite careful planning, this year presented several unforeseen challenges. Adverse weather conditions affected flower production in both Ecuador and Colombia, reducing supply and limiting exporters' ability to meet global demand.
In the final week, flight cancellations from both countries further tested the company's response and space negotiation capabilities.
Additionally, new tariffs imposed in the United States added another layer of uncertainty, the long-term impact of which remains to be seen. Nevertheless, Jaime Muñoz, General Manager of Logiztik Alliance in Colombia, notes, "These tariffs have not affected our customers' demand, as they remain committed to maintaining a presence in international markets."
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Technology supporting visibility and efficiency
In an environment of high demand and tight deadlines, technology played a key role. Tools such as Alliance Cloud and the Logiztik App enabled customers to track their shipments in real time, from farm pickup to final delivery.
The 2025 Mother's Day season once again highlighted the complexity of operating within the global perishables logistics sector. Between weather challenges, varied international calendars, and a constantly shifting market, international logistics continues to demand precision, coordination, and adaptability from all actors across the supply chain.
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