Selecta one, German-based breeding and young plant company, known for innovative variety introductions such as Pink Kisses® and NightSky® is introducing a new variety: Dianthus It-Girl.
"Here she is - the It-Girl: nowhere else but in the centre of the action. With her special attitude, self-confident demeanour and beautiful bright pink flowers, she gets all eyes on her: „Look at me - I am the one!"" says Selecta one in a press release.
© Selecta one
According to Selecta one, It-Girl is the new promising Perennial Dianthus in the Selecta Dianthus range. "The eye-catching, attractive novelty from the Whetman Alpine Range. displays a true splendour of wavy, bright pink flowers with a slight picotee pattern, compact habit and elegant grey-green foliage. It has a strong scent, is drought tolerant and insect friendly. Like all Whetman varieties, it is ideal for peat-free production, can be cultivated cold and is frost-hardy as a true hardy perennial."
© Selecta one
"Thanks to her ability to bloom multiple times, she retains everyone's undivided attention. True to the motto 'See and be seen' and equipped with that certain something, It-Girl is a beautiful inspiration and successful trendsetter on the market."
© Selecta one
With a marketing campaign that hits the mark and transports the attitude only an It-Girl can, the variety captures the essence of confidence, appealing to a generation who seeks authenticity, they continue. "The combination of a great plant genetic and eye-catching marketing material creates a compelling story that not only showcases the unique qualities of the plants but also makes customers want to have this variety."
For more
information:
Selecta One
www.selecta-one.com
