A hydrangea challenge with Hydrangea World and Master Florist

The Iconic Hydrangea Challenge invites floral designers to explore the charm and versatility of hydrangeas—flowers that embody the true essence of "Iconic Flower, Iconic Floristry." These blooms are renowned not only for their striking form and impressive size but also for their endless creative potential.

Why join the Iconic Hydrangea Challenge?
This challenge not only provides a platform to showcase design skills but also opens doors to a variety of opportunities. Participants will gain recognition on Master Florist, a platform with a global reach that offers visibility to millions of florists and floral enthusiasts. Additionally, the challenge paves the way for future collaborations, including joint projects, exclusive features, and creative partnerships. It also facilitates valuable industry connections, offering potential grower visits and behind-the-scenes insights that inspire artistic creation. Moreover, participants have the chance to win hydrangeas worth up to €250 for the best photo design and €100 worth for a standout video entry, celebrating the craftsmanship and artistry behind each creation.

To participate, begin by creating an arrangement that captures the iconic nature of hydrangeas, emphasizing their distinctive, impactful volume and versatile beauty. Once your creation is ready, share it on social media by using the hashtag #IconicHydrangea. Make sure to tag @hydrangeaworldflowercreations and @MasterFlorist on both Facebook and Instagram so your entry can be easily found and recognized. Additionally, entries can be submitted via email to [email protected] for consideration.

For more information, check out this detailed post.

Looking back: Sampling success with Hydrangea World
This creative challenge builds on the momentum of a collaboration between Master Florist and Hydrangea World during last year's hydrangea sampling project. aimed at inspiring florists to explore the potential of hydrangeas in bouquet and design work.

The sampling project engaged designers across key European markets to work with fresh and classic hydrangeas.

The resulting arrangements, featured throughout the campaign, demonstrated the iconic qualities of hydrangeas: their striking form, vibrant and diverse colour range, and impressive flower heads measuring up to 25 cm in diameter.

© Kwiaciarnia "W te pędy", ANA flowers & gifts and Buqiet Mokotów - Kwiaciarnia

© Master Florists

Beyond the creative output, the project generated widespread enthusiasm online. Florist-created arrangements were actively shared, resulting in nearly 2 million combined reach across Master Florist's social media channels. This strong engagement helped showcase hydrangeas' appeal to a broad audience and inspired further creativity within the floral community.

Positive florist feedback
Florists also appreciated the easy ordering process, the abundance of flowers, and the creative flexibility offered by the assortment of hydrangeas. The success of the sampling project set a strong foundation for this year's challenge, continuing to encourage innovation and creative expression with these timeless blooms.

© Hydrangea World

Showcasing hydrangea excellence
Hydrangea World is an initiative of all Hydrangea suppliers of Royal FloraHolland, dedicated to showcasing the iconic impact hydrangeas have on floral designs. This collective effort encourages florists to explore the full creative potential of these stunning blooms and celebrate their timeless beauty in every arrangement.

Unleash the full potential of hydrangeas
Hydrangeas with their large flower heads and wide-ranging colour spectrum make an instant impact. Their ability to pair beautifully with herbs, branches, and seasonal blooms makes them a versatile choice for all types of arrangements.

© Hydrangea World

Whether creating a dramatic centrepiece or a soft, romantic bouquet, hydrangeas are the key to unlocking stunning visuals. Their symbolic beauty, representing grace, abundance, and gratitude, adds meaning and depth to any design.

Known for their distinctive structure, hydrangeas are an iconic flower that elevates every creation. Their dynamic presence in both fresh and dried arrangements offers endless possibilities, making them the perfect flower for florists seeking to push the boundaries of their craft.

Master Florist is excited to partner with Hydrangea World in this creative challenge, offering florists the opportunity to showcase their skills and gain valuable recognition within the floral industry.

This collaboration amplifies the iconic beauty of hydrangeas, encouraging innovative designs and providing a platform for fresh inspiration. Participants will benefit from widespread exposure, with continuous support and promotion throughout the challenge.

For more information:
Hydrangea World
https://hydrangeaworld.com/en/