FlowerTrials in full swing: positive atmosphere despite rainy start

The FlowerTrials 2025 have kicked off, and although the first day was a bit quieter — presumably due to the rainy weather — the atmosphere among participants and visitors is positive. The sector reflects on a stable spring season, with steady sales thanks to early and persistent good weather. This contrasts with last year, when sales peaked around Mother's Day and Ascension Day.

© Mirthe Walpot | FloralDaily.com
At P. Van den Haak

© Mirthe Walpot | FloralDaily.com

© Elita Vellekoop | FloralDaily.com
The Sakata team presenting the Sun Patiens series

Exports to southern countries are somewhat slower this year due to continued rain and cold in those regions. Nevertheless, drought-tolerant plants continue to attract interest. These are once again strongly featured this year. Over the coming days, FlowerTrials hopes to inspire visitors with strong, innovative, and future-proof varieties. From Australia to America and even Armenia: once again, the FlowerTrials are drawing an international audience.

© Elita Vellekoop | FloralDaily.com
Neil Fishlock with Erysium Fire

© Elita Vellekoop | FloralDaily.com
Part of the team of Vitroflora presenting Veronica Lancita

© Elita Vellekoop | FloralDaily.com
Adrian Soulié and Olivia Senne of Meilland with Zepeti

An overview of all participants and locations, a route planner, and of course the option to register can be found on the website.