Divflo, established 16 years ago by Dennis de Graaff, has evolved to serve high-end flower shops and events with a lean team of 7 professionals. Handling 90% of its air freight exports globally, Divflo has embraced Axerrio's e-commerce and payment solutions to drive efficiency and boost cash flow. By reducing payment terms from 60–100 days to immediate settlement, the company has streamlined operations and positioned itself for continued growth. Dennis's extensive background with Axerrio—from his previous ventures—underscores his confidence in the platform's innovative impact. In this case study, he discusses the challenges they faced before adopting Axerrio, the solution they implemented, and the results they achieved afterward.
© Axerrio
Company background and challenges
Over 16 years, Divflo has built a reputation catering to premium floral clients and event organizers. However, traditional manual purchasing and lengthy payment cycles were inhibiting growth. The company needed to modernize by enabling direct online purchases, shortening payment terms, and automating export documentation and product data integration.
The Axerrio solution
Drawing on his deep familiarity with Axerrio, Dennis successfully implemented the platform to transform Divflo's operations. "Divflo's robust online platform enables clients to purchase directly, with live product images ensuring that customers receive exactly what they expect—boosting both order accuracy and customer satisfaction."
By enabling online credit card payments, Divflo has revolutionized its transaction process, reducing payment cycles from 60–100 days to near-instant settlements. "This shift significantly improves cash flow, even with a small transaction fee."
Axerrio automates cost calculations, manages export documentation (including Phyto certificates), and integrates essential export data. "The result is a comprehensive system that far outperforms simpler alternatives."
Dennis is confident in Axerrio's ongoing innovation, which promises faster data synchronization and AI-powered features—such as automated product naming and translation—to further streamline operations and support the seamless management of new items.
Impact and results
Since integrating Axerrio, Divflo has reaped significant benefits on operational efficiency, financial acceleration, and empowerment of their clients.
© Axerrio
Since adopting Axerrio's digital solutions, Divflo has seen a clear improvement in gross profit margins for digital sales compared to traditional sales channels, underscoring the tangible financial benefits of digital transformation. "With 100% of sales processed digitally, routine tasks are automated and administrative overhead reduced by approximately 30%."
© Axerrio
Divflo's strategic shift toward digital commerce has significantly boosted digital revenues, steadily increasing their share of the overall business and highlighting the effectiveness of Axerrio's e-commerce platform.
On top of that, the intuitive e-commerce platform enables customers to self-manage their purchases, resulting in faster and smoother transactions. Moreover, internal analyses have revealed that digital sales now achieve significantly higher gross margins than non-digital revenue streams—a key indicator of profitability. Digital revenue has also grown steadily, now accounting for nearly half of the overall revenue mix. These trends underscore the effectiveness of Divflo's digital transformation.
"Axerrio's seamless integration of e-commerce and online payments has transformed our operations. Our buyers can now purchase directly online, and we receive payments immediately—a real game changer for our business", Dennis concludes.
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