As the wedding season stretches beyond its traditional timeframe, there is a strong demand for garden roses. Colombian garden rose grower Alexandra Farms confirms that they have noticed another extended wedding season.
"Yes, this is still generally accurate," says Jose R. Azout, president of Alexandra Farms, when asked whether the wedding season continues to run from May through October. "The demand each month is not at the same level—some months more, some months less—but the season now runs longer."
© Alexandra Farms
Steady early-season performance
Reflecting on May and June, Jose shares that sales have been consistent with expectations. "May and June were stable. Sales have been at the level we typically see, and in some weeks, they have been better than expected. There have been no significant variations for this time of year."
© Alexandra Farms
White O'Hara
Top varieties and new arrivals
While classics remain in high demand, some varieties are outperforming projections. "White O'Hara was in higher demand than expected. Also, there was high demand for Juliet," says Jose. At the same time, newly introduced varieties from earlier this year are already generating interest. "Customers have shown great enthusiasm for them," he adds.
© Alexandra Farms
Juliet
Weather challenges
Colombian farms have been contending with prolonged periods of rain and low luminosity this year, which are impacting both production volumes and crop behavior. "These atypical weather conditions impact not just production levels but also the growing cycle, causing some garden rose varieties to shift in hue and appear more saturated and vibrant than usual," Jose explains. "We continue to be vigilant about the quality of the products we're sending out, and we look forward to the conditions improving."
© Alexandra Farms
Despite the weather-related challenges, he remains optimistic. "Of course, the goal is always for demand to continue to grow! However, we are pleased with the demand for our garden roses." And for the coming months, "we expect the wedding season to remain strong," he concludes.
For more information:
Alexandra Farms
[email protected]
www.alexandrafarms.com
