As of July 14th, niche flower importer Flora United International is merging with wholesale florist Greenflor. The result? An exclusive, all-in-one assortment of premium international flowers available to their customers immediately.
© Greenflor
Once competitors, Flora United and Greenflor have been working more closely together for over two decades. "This merger is a logical step, and one that opens up many new opportunities," say brothers Willem and Robert Huizer, owners of Flora United International.
Alain de Mooij, Managing Director at Greenflor, agrees: "Our business approach and company cultures are a great match. Flora United's long-standing relationships with growers around the world bring significant strength to our import division."
The personal touch of Flora United, combined with Greenflor's data-driven mindset, is already proving to be a golden formula. The merger leads to a significant expansion of the Greenflor assortment, adding a wide range of exclusive products from around the world.
Source: Greenflor
