McHutchison and Vaughan's Horticulture rebrand under one name

McHutchison has announced the new identity of its united company, McHutchison. Formerly operating as McHutchison and Vaughan's Horticulture, it has consolidated both entities into a single, stronger organization.

The refreshed brand officially launched at Cultivate'25 in Columbus, Ohio where the company unveiled a refreshed visual identity that reflects its continued growth, evolution and commitment to the future of horticulture.

"This represents far more than a shift in branding," said Ken Turrentine, President of McHutchison. "It's a thoughtful step forward, one that respects our shared history while bringing together our collective strengths to better serve our customers. Uniting under the McHutchison name simplifies the way that growers connect with the expertise, resources and relationships they count on to succeed."

© McHutchison

A legacy rooted in horticulture
Having origins dating back to 1876 with Vaughan's Seed Co. and 1902 with McHutchison, the newly unified McHutchison brings together nearly 150 years of industry expertise. Key milestones in the company's evolution include the acquisition of Skidelsky & Co. in 1984, the formation of Vaughan's Horticulture in 2012 and joining the Dümmen Orange North America family in 2017.

One brand
This unification brings clarity and consistency across the company's offerings while enhancing the customer experience through integrated support across both greenhouse and nursery operations, expanded digital platforms to streamline orders, insights and communication, stronger supplier partnerships, giving customers access to top-quality genetics and materials along with nimble leadership and forward-thinking strategies.

McHutchison has unveiled a brand new-web shop experience at www.mchutchison.com. This updated digital platform gives customers new tools to explore product availability, place and manage orders, as well as access their accounts with greater ease and efficiency.

© McHutchison

For returning customers or anyone visiting for the first time, the new website is designed to make beautiful simple and to connect exceptional people with quality plants and solutions that help businesses grow.

"We offer more than just products and expertise. We also bring trusted guidance and relationships rooted in trust," said Turrentine. "To us, this isn't just a business. It's horticulture for life."