Jet Fresh and Petal Productions celebrated the success of Fresh Fest 2025, hosted June 12 at the iconic Ice Palace Studios in Miami. The biannual event united floral and event professionals for a day overflowing with creativity, education, and community celebration.
Guests were welcomed with mimosas and light bites sponsored by Chrysal, guests were greeted in the lobby by a giant lily sculpture by FLWR PSTL, returning as a featured artist for her second year.
The venue came alive with floral installations on wooden pallets, a concept curated by Jet Fresh's Creative Marketing Director Ryan Black, in collaboration with Bill Schaffer and Kris Kratt of Schaffer Designs. Each installation was a collaborative showcase between sponsoring flower farms and hand-selected floral designers, emphasizing fresh product and the creative storytelling power of flowers.
Carlos Muina, Creative Director of Petal Productions, shared insights on the power of teamwork and vendor relationships. Click here to watch Carlos' Fresh Session.
Floral visionary Sue McLeary of Passionflower Sue taught modern design techniques, emphasizing detail and originality. Click here to watch Sue's Fresh Session.
Maurice Harris of Bloom & Plume delivered a moving talk on authenticity, gratitude, and creative identity. Click here to watch Maurice's Fresh Session.
A lunch was catered by Mena Catering and sponsored by Jet Fresh Partners: EZ Flowers, and Floral Trade.
© Jet Fresh Flower Distributors
A fresh gameshow
Four florists faced off in a fast-paced Game show-like design challenge filled with surprise tasks—from digging through buckets to maneuvering pallet jacks—culminating in a timed floral showdown. Sponsored by Esmeralda Farms, the challenge awarded a $600 grand prize and even inspired a bonus judges' design battle, streamed live on Jet Fresh's Instagram.
After the gameshow, followed by a dynamic "Old School / New School" session featuring Ian Prosser and Sue McLeary, moderated by Zoe Gallina. Each of the floral educators discussed the importance of learning traditional techniques even for modern designs while creating their floral bouquets and headpieces.
© Jet Fresh Flower Distributors
Petal Productions transformed one of the rooms into an artistic escape that hosted ten unique tablescapes— from whimsical to thematic delights. In collaboration with various Event Planners the Petal team created an experience with each table, from an all-silver table, a Fresh Fest themed table display to an all carnation giant butter.
Community and creativity
Guests indulged in hands-on activations, including fashion caricatures, custom t-shirt printing, knife engraving and a floral-knife bar and custom fragrance station.
The event ended with a celebration worthy of a red carpet, featuring a Glambot video booth sponsored by Alexandra Farms, capturing unforgettable moments in slow-motion style. The night ended with a big party to celebrate a successful day of community and creativity.
© Jet Fresh Flower Distributors
For more information:
Jet Fresh Flower Distributors
[email protected]
www.jetfreshflowers.com
