Floriexpo announced the launch of Seed to Stem, an exclusive pavilion dedicated to the future of floriculture. This new initiative, debuting at Floriexpo 2026 in Ft. Lauderdale, will serve as a platform connecting flower breeders directly with the industry's most influential buyers and stakeholders.
The Seed to Stem pavilion is designed to be the epicenter where breeding meets business. It offers a unique stage for breeders to showcase the next generation of blooms, highlighting innovations in genetics, longer vase life, unique hues, and sustainability-driven traits.
"The floral industry is constantly evolving, and the 'Seed to Stem' pavilion at Floriexpo 2026 is our commitment to fostering that innovation," said Bob Callahan, President + CEO, Floriexpo. "This dedicated space will be a pivotal meeting point where the future of floriculture is not just discussed, but actively shaped by the breeders themselves, connecting their groundbreaking work directly with the market's biggest buyers."
Exhibiting in the Seed to Stem pavilion offers benefits by providing direct access to the industry's biggest buyers, including national supermarkets, lifestyle retailers, and decision-makers eager to discover the next floral sensation. It offers a curated environment to showcase breakthrough varieties, highlighting innovations that meet evolving consumer demands. Furthermore, exhibitors can form strategic partnerships with growers, distributors, and retailers across the entire floral supply chain. Additionally, participation in daily spotlights, breeder talks, and guided buyer tours positions exhibitors at the forefront of industry conversations, establishing them as thought leaders.
"The new Seed to Stem Pavilion at Floriexpo is set to be a game changer for buyers. This exciting addition offers a unique opportunity to connect directly with breeders and collaborate with growers alongside. Breeders would be bringing a piece of their farms to us; showcasing the latest innovations, varieties, and emerging trends, while also sharing their expertise on the breeding process and what's ahead in floral development. It's a rare chance to collaborate, learn, and gain insight into the future of floriculture—all in one inspiring space" said Lisa Letch, Floral Sales Manager, Star Market/Shaw's
Space within the Seed to Stem pavilion is limited and demand is high. Breeders are encouraged to reserve their spot promptly to be part of this showcase.
For more information:
Floriexpo
floriexpo.com
