Augusto Solano Mejía, President of the Association of Colombian Flower Exporters (Asocolflores), received the award from the Society of American Florists (SAF), Floriculture Hall of Fame during the SAF Phoenix 2025 Annual Convention in Phoenix, Arizona. The SAF Floriculture Hall of Fame recognizes individuals who exemplify the highest standards of service and responsibility in the floral industry. Since its inception, it has honored leaders whose vision and dedication have left a lasting mark on global floriculture. Solano is the second Colombian to receive this distinction; the first was José (Pepe) M. de la Torre in 2001.
© Asocolflores
This recognition comes as Solano celebrates 25 years at the helm of Asocolflores, a period during which he has driven innovation, competitiveness, and sustainability in Colombia's flower industry. Under his leadership, the association has developed and sustained programs that have strengthened the industry's economic performance, generated employment, and fostered growth; promoted inclusion, equity, and well-being among workers; and championed environmentally responsible practices. Internationally, Solano has been an active advocate for the Colombian floriculture industry, representing it in forums such as SAF, Union Fleurs, and other global associations.
His leadership has consistently promoted a more sustainable floriculture globally, advancing environmentally responsible practices while fostering innovation across production, logistics, and market strategies. Through these efforts, Flowers of Colombia have reached new markets, strengthened their reputation for quality, and enhanced the industry's global competitiveness.
© Asocolflores
"Receiving the SAF Floriculture Hall of Fame award at SAF Phoenix 2025 is both a great honor and a humbling moment in my career. This recognition is not only a personal achievement, but also a testament to the dedication, resilience, and passion of the Colombian floriculture industry—committed to excellence and positioned as a global benchmark," said Augusto Solano Mejía, President of Asocolflores.
For more information:
Asocolflores
https://asocolflores.org/
