Proflora 2025 aims to serve as a gathering point for significant figures in the floriculture industry, including buyers, growers, breeders, suppliers, and other key professionals. This trade show offers an opportunity for attendees to engage in business discussions, initiate dialogues, and identify potential partners to bolster the global flower supply chain and logistics processes.
The event will be attended by 12 international floral associations. Their participation enhances the networking experience, helping participants establish professional connections and promote collaboration within the sector.
Furthermore, Proflora 2025 provides a chance to directly engage with Colombian floriculture, recognized for its focus on quality, innovation, and sustainability. The event will showcase the industry's offerings, underlining Colombia's position in the global floral landscape.
Sustainability at the heart of floriculture
At Proflora, buyers will have the opportunity to explore the very origins of the sustainable Flowers of Colombia they purchase. Through visits to certified farms, they can experience firsthand the outstanding social and environmental practices that define Colombian floriculture.
Buyers can choose from 7 exclusive farm tours, each showcasing the quality, sustainability, and incredible diversity of Flowers of Colombia. Through the farm visits and the fair, visitors will be able to see how sustainability is truly at the heart of Flowers of Colombia.
This way, when the more than 1,500 international buyers attending Proflora purchase Colombian flowers, they can trust they're choosing a product that stands out in global markets. This strong focus on responsible practices also makes networking at Proflora even more meaningful, helping build partnerships based on trust and shared values.
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Using innovation to shape global trends
One of the highlights of Proflora 2025 will be the Outstanding Varieties Competition. Breeders and growers from Colombia and around the world will showcase over 420 entries across 19 categories. Judged by an international panel of experts, this competition sets floral trends and reveals the must-have varieties that will lead global markets in 2026.
Beyond showcasing innovation, the competition serves as a dynamic platform for networking—bringing together breeders, growers, buyers, and other industry professionals to exchange new opportunities and build lasting business relationships.
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"We are proud to present the 17th edition of Proflora. The nature of this event—its business capacity, the quality of its exhibitors and visitors, and the intensity of its Outstanding Varieties Competition—makes it one of the most attractive international events for the entire global floriculture value chain," said Augusto Solano, President of Asocolflores.
An exclusive closing celebration
To cap off this edition, Proflora will host an exclusive final night event—a private, invitation-only celebration that brings together the global floriculture community in an atmosphere filled with warmth, creativity, and true Colombian hospitality.
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"This year's closing event promises a special surprise designed to make Proflora 2025 an unforgettable experience for all attendees," the organizers add.
For more information:
Proflora 
[email protected]
www.proflora.org.co
