Magical Hydrangea is expanding its marketing team with the arrival of Marieke Overzier. With her background in marketing strategy and online consumer marketing, Marieke is a perfect fit for the brand's current direction.
© Magical Hydrangea
Strengthening a premium position
As Brand Manager, Marieke will focus on shaping and rolling out marketing strategies in close cooperation with the 24 European growers who act as ambassadors for the brand. Her role directly supports the further growth of Magical Hydrangea as a premium brand in Europe, with measurable results as the guiding principle.
Magical Hydrangea, the color-changing hydrangea
Magical Hydrangea, bred by HOKO Breeding, stands out for its strong genetics and unique qualities. The brand promises 150 days of flowering and the remarkable ability to change color several times in one season, eventually turning deep red.
For more than 13 years, Magical Hydrangea has enriched the hydrangea category, building a loyal following among growers, traders, and consumers across Europe. Thanks to targeted marketing campaigns, Magical has grown into one of the most recognized hydrangea brands on the market.
Meet Marieke during Plantarium I GROEN-Direkt
Visitors to the Plantarium I GROEN-Direkt trade fair in the Netherlands will have the chance to meet Marieke in person.
Together with the marketing teams of Addenda and Amigra Grasses, Magical Hydrangea will be hosting coffee, tea, and treats in the Brand of Plants "garden room." "This is where the power of collaboration comes to life, and where personal conversations often spark the best ideas and partnerships."
Date: August 27 & 28, 2025
Location: Boskoop – Booth numbers K 516, K 517, and K 518
For more information:
Magical Hydrangea
[email protected]
www.magicalhydrangea.com
