Endless Summer will unveil its latest variety at Plantarium|Groen-Direkt 2025: DreamCloud. This pure white Hydrangea macrophylla is the result of focused breeding and extensive trials, and will be available from spring 2026 as a new addition to the Endless Summer collection.
Under the tagline "Catch your DreamCloud", Endless Summer invites category managers, buyers and garden retail professionals to be the first to experience this bright new rebloomer. Not a daydream, but a clear statement: DreamCloud brings immediate visual impact to the garden.
Bred with vision, proven in practice
DreamCloud is the product of years of dedicated breeding and trialing by Bailey Innovations, the team behind the Endless Summer brand. Ahead of its European launch, the variety was extensively trialed in collaboration with a network of partner growers across Europe. The focus: reliable performance, uniform growth, strong branching, color-stable foliage and blooms, high reblooming capacity and improved resistance to common foliar diseases.
Reblooming without compromise
DreamCloud is a strong rebloomer, flowering reliably from spring through to late autumn. It produces full, pure white mophead blooms that hold their color longer and resist browning better than many other varieties.
© Bailey Nurseries
Fully winter-hardy, the plant reblooms each year on both old and new wood, ensuring dependable performance season after season. With a compact, uniform habit (approx. 90 to 120 cm) and strong stems, DreamCloud is well-suited for gardens, patios and containers. Its thick, dark green foliage stands up to summer heat, while improved resistance to Cercospora and powdery mildew keeps the plant looking fresh and healthy throughout the season.
Available from spring 2026
DreamCloud will be available across Europe from spring 2026 via the Endless Summer grower network. Supplied in the signature blue Endless Summer pot, the plant comes with inspiring labels, strong consumer imagery and optional retail promotional materials.
© Bailey Nurseries
This new introduction builds on the brand's proven promise: reliable reblooming hydrangeas with season-long flowers and color, year after year. With DreamCloud, the Endless Summer collection expands to seven reblooming varieties.
Want to see DreamCloud up close? Visit Endless Summer at stand O349 during Plantarium | Groen-Direkt on 27–28 August in the Netherlands. DreamCloud has also been submitted for the Green Retail Awards in the Best Market Innovation category.
