Mawson's newest florist says there's been a "really big shift" in the way modern couples are approaching weddings – and it's a boon for local growers. Rosewood Flowers opened for the first time on 20 June, the culmination of six years' worth of work for owner Claire Smith.
She tries to grow as many flowers as she can herself on her "micro-farm" at Pialligo. Only when Canberra's temperatures plunge over winter does she import them from warmer places – but still from within Australia.
During COVID, she noticed a change among customers. "There are a lot of higher-end florists who have a high minimum spend of about $7000, but we're seeing a really big shift from the traditional wedding to making it more of a party," she says.
"So while the flowers are still important, because they're in the pictures forever, they're not the be-all and end-all – they're just a side piece to the party. So the industry has to pivot because the brides are pivoting."
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