Choice Farms has appointed Jena Gizerskiy, CFD, PFCI, as Director of Business Development. She joins the company during a time of continued growth and change in the floral industry. Jena brings over 11 years of experience in the floral industry to her new role. Most recently, she served as Sales Manager at Rosaprima, where she collaborated with wholesalers, wedding and event florists, and luxury brands across North America.
Earlier in her career, Jena gained experience in luxury retail with Christian Dior and Neiman Marcus, building a strong foundation in customer experience and brand management. In addition to her extensive industry experience, she holds a CFD (Certified Floral Designer) accreditation from AIFD and was recognized as a PFCI (Professional Floral Communicators – International) member at the 2025 SAF Convention.
© Choice FarmsJena Gizerskiy
Jena's commitment to the industry extends beyond her professional roles, as she actively serves on the WF&FSA Board of Directors and chairs the association's Marketing Committee.
When asked what she is most proud of, Jena points to the relationships she has built and the trust she has earned over the years. "Choice Farms plays such a vital role in connecting growers with the floral community while delivering quality, consistency, and care," she says. "What excites me most is the opportunity to work alongside some of the most talented professionals in our industry and to continue building partnerships that elevate the entire floral community."
"We are thrilled to welcome Jena to Choice Farms," said Jorge Constain, President of Choice Farms. "Her experience and perspective will help us grow in new ways while continuing to deliver the trusted service and reliability our customers count on."
For more information:
Choice Farms
https://choicefarms.com/
