On September 2 and 3, 2025, VLAM once again took part in the Four Oaks trade fair in the United Kingdom. This year, eleven Flemish nurseries stood shoulder to shoulder at the shared pavilion.
© VLAM
Strategic presence in a key export market
The UK remains one of the most important export destinations for the Flemish ornamental horticulture sector. At the same time, Belgium ranks among the top three suppliers of ornamental plants (excluding cut flowers) to the British market. Nurseries, garden centers, landscape architects, municipalities and wholesalers in the UK have long relied on Flemish growers for their consistent quality, flexibility and wide product range.
By joining Four Oaks 2025, this strong trade relationship was reinforced once again. "For our sector, Four Oaks is the platform to maintain existing partnerships in the UK and to create new ones. The interest that Flemish companies attract here underlines the strong reputation our growers have built. Once again, the fair proves its value as a meeting point between supply and demand," says Hartwig Moyaert, promotion manager for ornamental horticulture at VLAM.
© VLAM
Spotlight on participating companies
In 2025, eleven Flemish companies joined forces at the VLAM pavilion: De Waele-Wilwoodii, Decock Plants, Denis-Plants, Deroose Plants, VDW Plant, Boomkwekerij Willy De Nolf, Boomkwekerij Bogaert, Boomkwekerij Peers, Boomkwekerij Marc De Raeve, Boomkwekerij Sylva and Van Poecke & Zn.
The Flemish pavilion stood out with its vibrant and colorful design, showcasing the diversity, quality and innovative strength of the Flemish ornamental horticulture sector. It captured the attention of many visitors throughout the event.
© VLAM
New Plants Awards
Deroose Plants entered the New Plants Awards with Colocasia 'Phantom' (COPHANTO) in the category Annuals, Bedding, Container & Basket Plants. This striking plant is distinguished by its intensely dark foliage, which shifts from nearly black to a smoky gray depending on the light.
Source: VLAM
