"In the floral industry, packaging is more than a finishing touch, it's part of the story. From the grower to the consumer, packaging ensures that flowers arrive beautifully presented and well protected. For decades, Koen Pack has built its reputation on reliability, design, and an ability to adapt quickly to market needs. As sustainability and supply chain reliability continue to shape the market, Koen Pack is stepping forward with innovations designed to meet both needs." Marco Zwaan, CEO of Koen Pack North America, shares about the company's direction and the launch of its new Ecologic line.
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Global strength, local reliability
"With production and distribution in Europe, North America, and South America, we're able to combine the benefits of a global network with the flexibility of local supply," says Zwaan. "That means shorter lead times, consistent quality, and the ability to respond quickly to what our customers need. Dependability is one of the most important things we can offer right now."
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A greener path: Ecologic
One of the company's most recent initiatives is the launch of Ecologic, a collection of sustainable packaging solutions designed specifically for the floral industry.
"Ecologic reflects where the market is heading," Zwaan explains. "Our partners want packaging that reduces environmental impact but still delivers on functionality and beauty. With Ecologic, we've combined responsible materials with designs and attractive finishes that truly enhance the flowers."
The line includes grass paper; made with fast-growing grass fibers, reducing the need for traditional wood pulp and Post-Consumer Recycled (PCR) plastics; giving existing plastics a second life while reducing waste. "These materials allow us to offer products that are both sustainable and suited to the demands of the floral supply chain," Zwaan adds.
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Commitment in changing times
With political and economic shifts influencing global trade, the value of reliable partners has never been higher. Koen Pack sees its role as more than just a supplier; it's about supporting the entire chain from grower to retailer. "In times of uncertainty, consistency becomes even more important," says Zwaan.
Looking ahead
As Koen Pack continues to expand its product offerings and strengthen its sustainability efforts, Zwaan emphasizes the company's long-term vision: "We're here to grow alongside our partners. Packaging is part of the floral story, and our job is to make sure that story is told beautifully, responsibly, and reliably, every single time."
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Koen Pack will present From Roots to Retail: how packaging tells the floral story at the Global Produce & Floral show in Anaheim next month, a look at how the Ecologic line and local production are shaping the future of floral packaging.
For more information:
Koen Pack
Email: [email protected]
www.koenpack.com
