In Corrientes, Argentina, demand for yellow flowers has risen sharply with the start of spring. At a flower shop in the San Benito neighborhood, between 40 and 50 daily inquiries are recorded, with nearly half turning into sales. The custom of gifting yellow flowers took hold about three years ago and has since become a seasonal tradition among families, friends, and couples, symbolizing joy, success, and optimism.
At FlorerÃa Clara, José Oviedo notes that the most requested promotion is a small mixed bouquet priced at 15,000 pesos, which includes gerberas, polaris, sierra fern, and gypsophila. Medium and large bouquets are available at 35,000 and 40,000 pesos respectively, while a dozen yellow roses are sold for 55,000 pesos. Sunflowers, another popular choice, are priced at 4,000 pesos each.
This season's offers also include add-ons such as balloons, boxes of chocolates, and bags of sweets. According to Oviedo, most customers are women, many purchasing flowers as self-gifts. Others buy yellow flowers for friends, partners, or relatives.
In response to high demand, local florists plan to extend opening hours during the weekend, from 7 a.m. until 1 a.m. The symbolism of yellow plays an important role, as the color is associated with happiness, friendship, and personal achievements, as well as the sun, a symbol of light and warmth in the new season.
Social media, particularly TikTok, has further amplified the trend. A widely shared theory traces its origin to the song Flores Amarillas from the 2004 series Floricienta, broadcast by Canal 13.
Source: diarioepoca.com
