Vaselife International B.V., an innovator in sustainable cut flower care solutions, announces its continued independent operations and new ownership structure following the bankruptcy of Royal Paardekooper Group.
© VaselifeMark de Krosse and Nick MacDonald
Founder and Managing Director Nick MacDonald has partnered with Mark De Krosse, former shareholder of the Van Dillewijn Group, to acquire full ownership of Vaselife. This marks the beginning of a new chapter for the company, built on stability, experience, and a clear vision for future growth.
Stronger, faster, closer to customers
With full control of sales, marketing, and logistics, Vaselife is strengthening its direct relationships with its customers. By eliminating intermediaries, the company ensures faster decision-making, tailor-made advice, and transparent service. Its lean and flexible structure enables Vaselife to respond quickly to market needs and customer demands.
"Our independence and stability mean customers can count on uninterrupted service," said Nick MacDonald, Managing Director. "We are stronger, faster, and closer to our customers than ever before."
Products and operations
Founded in 2010, Vaselife develops and supplies a complete range of cut flower care products that support the floral chain from grower to consumer. The company's product portfolio includes:
- Professional flower food formulations for growers and exporters, designed to maintain freshness during harvesting, packing, and transport.
- Transport and retail solutions that help flowers withstand logistic's and maintain shelf appeal, whilst on display during the retail phase.
- Consumer Sachets that extend vase life, ensuring customers enjoy longer-lasting flowers at home.
All Vaselife products are developed with a strong focus on sustainability, using eco-friendly ingredients and packaging materials to reduce environmental impact without compromising quality.
Operations are managed from Vaselife's site in Amstelveen, the Netherlands, just minutes from the world's largest flower auction. From this strategic hub, the company holds both local and international stock, enabling fast, reliable deliveries worldwide.
Expanding global reach
Vaselife continues to grow internationally, with a strong presence in Europe and Africa. Its ongoing collaboration in Africa provides specialized solutions to growers and exporters in Kenya, with plans to expand into neighbouring countries. Across all markets, Vaselife's technical consultants support customers in maximizing flower quality, extending vase life, and reducing waste.
For more information:
Vaselife International B.V.
Keurmeesterstraat 24
1187 ZX Amstelveen
The Netherlands
+ 31 (0) 6 131 707 39
[email protected]
www.vaselife.com
