Few things are as inextricably tied to Hawaiʻi's culture as a fragrant and colorful lei. They're stacked high on the shoulders of graduates, slipped over the necks of wide-eyed visitors, or draped on community leaders at official events. Lei making has a rich and vibrant history across the Islands. Yet over recent decades, the bulk of the lei-making industry has moved offshore, to foreign lands where growers and lei-makers string flowers into strands and sell them back cheaply to us here in Hawai'i.
Now, the Lei Poinaʻole Project hopes to turn that around. The project created by the nonprofit BEHawaiʻi aims to revitalize and strengthen the local lei industry through community engagement and advocacy. The main mission of the group is to uplift local flower growers and lei makers to preserve the traditions of lei in Hawaiʻi.
Launched three years ago, the program has engaged propagators on each of the main islands in hopes of building pilot projects into a statewide network of flower growers, lei-makers and vendors that can flourish as it did in the past.
"You think about Hawaiʻi, you think about a lei," says Brook Lee, secretary of BEHawaiʻi, who helped focus the nonprofit's attention on the needs of struggling lei flower growers and lei makers.
Read more at Hawaii Business Magazine
