The vision of Punjab Agricultural University (PAU) and the determination of its alumnus, Avtar Singh Dhindsa, laid the foundation for one of India's most successful land diversification projects: floriculture and flower seed cultivation.
Avtar, who grew up in Langrian village in Punjab, began his journey on just 3.5 acres of land nearly 40 years ago. Today, he is known as the "flower king" of northern India, exporting flowers and seeds to the US, Europe, Canada, Japan, and Australia.
After completing a postgraduate degree in landscaping and floriculture in 1979, Avtar started offering landscaping consultancy to promote greener, more aesthetically pleasing urban spaces. In 1985, he set up Beauscape Farm on the outskirts of his village, focusing on ornamental flowering plants, landscaping, and flower seed production.
What began on 3.5 acres has grown into a large-scale enterprise. The company now produces vegetable seeds on 3,000 acres and flower seeds on 1,500 acres for leading companies in Japan, Korea, Taiwan, and several European nations. Their vegetable seed programme has also expanded beyond Punjab to states such as Himachal Pradesh, Haryana, Jammu & Kashmir, Karnataka, Chhattisgarh, Jharkhand, Madhya Pradesh, and Andhra Pradesh.
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