"A well-thought-out concept in the right color makes all the difference"

Desch Creative Studio has launched the 18th edition of Colour Your Story, the trend and inspiration magazine for horticulture professionals. The issue focuses on the key colour themes for Spring/Summer 2026, with particular attention to sustainability, innovation, and brand storytelling.

"Colour sells! A well-thought-out concept in the right color makes all the difference," says Kees Waqué, Manager Retail & Marketing at Desch. He explains that color not only defines the appearance of a product but also shapes the consumer's experience. For Spring/Summer 2026, the magazine demonstrates how the right color can strengthen a concept and help a collection stand out. With a selection of more than 100 colors, Desch adapts products to the style, target group, and preferences of the consumer.

The new edition includes a trend forecast for Spring/Summer 2026 by trendwatcher Hilde Francq, who identifies Bordeaux as the Colour of the Year 2026. It also presents award-winning varieties such as the Fleuroselect Gold Medal and FleuroStar winner Digitalis Purpurea Hanabee F1 White (Takii).

Several companies are featured for their product innovations, including Beekenkamp, Benary, Dümmen Orange, Florensis, Floritec, PanAmerican Seed, Selecta One, and Suntory Flowers. The magazine also highlights the Grow&Go system, an integrated concept with a water buffer that adds value through branding and ease of use. Another feature is D-Tect®Plus, a fully recyclable product line made from post-consumer and post-industrial plastic waste streams.