Iberflora, the International Fair of Plants, Flowers, Landscaping, Technology and Garden DIY, is moving forward with its internationalization strategy to consolidate its position as one of Europe's leading events for the green sector. From October 14 to 16, at Feria Valencia, the fair will once again serve as a business hub for manufacturers, nurseries, distributors, buyers, and international delegations seeking new alliances and suppliers.
© Iberflora
"As a sectoral platform, Iberflora drives innovation, connects supply and demand, and opens up opportunities in foreign markets. The fair has evolved into a reference point where trends are shared, collaboration networks are activated, and projects with impact across the entire value chain are generated, from nurseries and cut flowers to landscaping and applied technology," organizers explain.
Once again, cooperation with the Dutch group Grenn will strengthen ties with the horticultural ecosystem of the Netherlands and Northern Europe, adding professional content and networking activities aimed at effective purchasing. Iberflora is also a member of the AIPH, the International Association of Horticultural Producers, which reinforces its links with peer associations, facilitates the exchange of best practices, and enhances global visibility for exhibitors and projects.
Another highlight is the Iberflora Business Club, a program designed to attract international buyers from more than 30 countries with institutional support. The format combines pre-arranged agendas, one-to-one meetings, and technical tours, offering exhibitors a direct channel to open or consolidate markets.
"These synergies translate into clear benefits for participants: access to international decision-makers, stronger prescriptive capacity, sector knowledge through global networks, and a commercial agenda designed to turn visits into real business opportunities," the organization adds.
With this, Iberflora continues to position itself as a platform connecting supply and demand on an international scale, integrating business, sustainability, and networking. Professionals from across the green sector will meet at Feria Valencia from October 14 to 16.
For more information:
Iberflora
https://iberflora.feriavalencia.com
