Per Ansgar Klemm, CEO of Selecta One, recalled on LinkedIn how a misguided acquisition became Selecta One's strongest asset. It starts with a picture, a picture from the late 1990's inside of a Dutch Greenhouse.
© Selecta One
"Our first major acquisition," recalls Per. "And only a few years later, we started asking ourselves if it had been a mistake. A key market collapsed. The numbers turned against us. For a while, it felt like a wrong decision. We had to reorganize."
And yet: hidden inside this acquisition was something nobody had on the radar. A small, at the time minor product line: Potcarnations.
Per and his colleagues hadn't bought the company for this product, yet year after year, season after season, it grew. Today, it has become a strong contributor in both revenue and margin.
"For me, this experience reflects something deeper: a belief in people, a focus on quality, and the willingness to work through challenges with a long view," explains Per. "Not every result is immediate. But value reveals itself, if you're willing to grow into it."
"Growth is not always linear. Sometimes it hides in the margins."
Was this planned? No. Predictable? Not at all. But visible – for those willing to preservere.
"For me, it's more than a business story. It's a mindset: believing in people, nurturing quality, carrying things through hard times. Not everything shows its value immediately. But some things do – if you give them time to grow."
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