The floral industry is made up of diverse segments and a complex global supply chain. With so much to understand and navigate, getting started in the industry can feel overwhelming. To help simplify the process, the Society of American Florists (SAF) has launched the New Industry Entrants Resource Package, a ready-to-use toolkit that provides essential knowledge and practical tools for a smooth entry into floral careers.
"These tools are designed for anyone entering or even expanding their role in the floral industry," said Kate Delaney, SAF's Director of Education. "By providing floral professionals with knowledge and resources early on in their careers, we're helping individuals succeed, businesses retain talent, and the industry as a whole grow stronger."
SAF's New Industry Entrants Resource Package offers a comprehensive introduction for those new to the floral industry. It begins with "Industry Basics," a 30-minute overview that provides insights into the floral supply chain, sustainability practices, and recent research on the health benefits of flowers. This segment aims to ground newcomers in the essential knowledge needed to understand the industry's foundational elements.
Challenges & Opportunities covers key data on consumer behavior, industry trends, and forecasts to encourage strategic thinking.
Working in the Industry looks at realistic expectations about shop life, essential skills, and the seasonal rhythms of floral work.
Practical Tools & Networking offers access to webinars, professional development opportunities, and SAF's Floral Education Hub.
For more information:
SAF
[email protected]
safnow.org
