Stars for Europe (SfE), the collective of European Poinsettia breeders, is once again launching its annual promotional campaign for the festive season. Co-financed by the European Union, the campaign focuses on growers, exporters, retailers, webshops, and other sales channels in the Netherlands and Belgium. The goal is simple: to inspire consumers to bring Poinsettias into their homes and to show just how versatile and atmospheric this plant can be throughout the autumn and winter months.
© Stars for Europe
The campaign theme for 2025 is 'Magic Moments'
This year's message is all about creating "Magic Moments." With this theme, the campaign highlights how Poinsettias can add a magical touch to any setting, whether it's a stylish dinner party or a cosy family gathering. The idea is to show consumers that the Poinsettia is much more than a traditional Christmas plant. Its elegant look and wide range of colours allow it to blend effortlessly into all kinds of interior styles. Especially during the darker months of the year, it helps transform living spaces into warm, inviting, and festive places full of charm.
© Stars for Europe
Omnichannel approach for optimal visibility
To reach as many people as possible, the campaign combines traditional and digital media. From TV, magazines, and newspapers to Facebook, Instagram, YouTube, and Pinterest, Poinsettias will be visible across multiple platforms. Collaborations with influencers and appearances at lifestyle events and festivals will further strengthen the campaign's reach. This mix allows retailers to connect both with younger audiences as well as with more traditional buyers, boosting demand for Poinsettias in different market segments.
© Stars for Europe
Free marketing and POS materials available
To make things easy for retailers and the green sector, Stars for Europe offers free professional marketing tools. These include high-quality photos, videos, and ready-to-use texts that can be shared directly on websites or social media channels. For the shop floor, garden centers and florists can take advantage of specially designed point-of-sale (POS) materials that help draw attention to Poinsettias and encourage sales.
The promotional material can be downloaded via www.sfe-trade.com/nl/. For advice and additional information, contact campaign manager Marie Legendre ([email protected]).
For more information:
Stars for Europe 
https://starsforeurope.com/nl/
