Van der Plas has become the first major Dutch exporter to fully switch to Futura, the "most sustainable rose in Europe," cultivated by Porta Nova.
© Van der Plas
By introducing 100% Futura into its range, Van der Plas is making a clear choice for both quality and sustainability. Futura represents the new generation of Red Naomi roses, grown with cutting-edge techniques and powered entirely by wind energy. This shift drastically reduces the ecological footprint, while maintaining the same high standards of quality and pricing customers expect.
© Van der Plas
Maarten van der Bent, director of Van der Plas, explains: "We believe sustainability is the only way forward. By committing fully to Futura, we show that wholesalers can actively contribute to a greener future, without compromising on product excellence or the customer experience."
© Van der Plas
Stefan van Vuuren, director of Porta Nova, adds: "Together with Van der Plas, we are building a flower chain that is ready for the future. Futura is the result of years of investment in sustainable cultivation, and we are proud that Van der Plas is the first to fully embrace this vision."
© Van der Plas
With this partnership, Van der Plas and Porta Nova are taking on a pioneering role within the horticultural sector. Their shared commitment to sustainability goes beyond their own businesses, aiming to create a structurally greener supply chain for flowers. By fully embracing Futura and communicating that message together, they are sending a strong signal to the industry and inviting other partners to join them on the path toward a more responsible future.
For more information:
Van der Plas Group
[email protected]
https://www.vanderplasgroup.com/
Porta Nova
Tel: +31 (0)79 593 38 17
[email protected]
portanova.nl
