As the poinsettia season approaches, Lazzeri Società Agricola is pleased to invite you to two events — one in Italy and one in the Netherlands — where professionals, growers, and industry experts will come together to explore the future of poinsettias.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
Open Day – Sabaudia, Italy
Mark your calendars for November 28, 2025, as Lazzeri Società Agricola in Sabaudia opens its doors for its annual Open Day. Attendees will be treated to an exclusive look at the full Lazzeri poinsettia assortment, featuring new introductions, advanced selections still in the trial phase, and a curated collection of plants cultivated by four Italian and three international growers. This event promises a unique opportunity to explore the latest trends and innovations in one of Italy's premier poinsettia programs.
© Lazzeri Genetica s.a.s.
Conference "The Future Blooms"
During the open day, at 11:00 AM, a conference will be held, focused on the future of floriculture, featuring:
Generational Change
Strategies to inspire and support the next generation of horticultural talents
Panel Speakers:
- Young successors of established Italian growers
- An industrial entrepreneur
- A recruitment agency executive
- A professor of floriculture from the University of Naples
A New Era for Plant Promotion
Special guests include:
- Michael Perry (Mr. Plant Geek) – UK plant influencer & author
- Ester Nunziata – Il Floricultore
As Lazzeri says: "Come for the poinsettias, stay for the future of the industry!"
Confirmation of attendance is appreciated: by e-mail: [email protected] - phone +39 0473 246246
© Lazzeri Genetica s.a.s.
Join for dinner!
Lazzeri is also organizing a convivial evening (churrasco-style!) on the evening of the 27th. "You're warmly invited to join us. It would be a real pleasure to have you there!"
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
Poinsettia Trials – The Netherlands
On Thursday, October 30, and Friday, October 31, 2025, from 10:00 AM to 4:00 PM, The Mastergrowers in Honselersdijk, the Netherlands, will host the 2025 Poinsettia Trials. Organized in collaboration with Beekenkamp Plants, Dümmen Orange, Florensis, and Lazzeri Società Agricola, the event will bring together leading breeders to present the latest innovations and top-performing poinsettia varieties. Visitors will have the opportunity to explore a diverse range of genetics and gain insights into current trends shaping the future of poinsettia production—all in one location.
© Lazzeri Genetica s.a.s.
For more information:
LAZZERI
Lazzeri società agricola a r.l.
Via Piedimonte 8 – 39012 Merano (BZ) Italia
Office: +39 0473 246246
e-mail: [email protected]
https://lazzeri2.paccagnel.com/index.php
