Gediflora in the spotlight at Focus WTV

Gediflora received a special visit this fall when Focus WTV came by to report on the family business and its passion for the Belgian mum.

Vincent Verbaeys spoke about the breeding, production, and worldwide export of Gediflora's colorful Belgian Mums. Behind the scenes, there was a buzz of energy, creativity, and craftsmanship—because every flower that leaves the company carries a piece of that passion with it.

© Gediflora

The report highlighted how Gediflora has grown into a global player in the breeding of ball chrysanthemums, maintaining a strong focus on innovation and quality. From the very first selection of new varieties to the delivery to growers worldwide, every detail matters.

In the interview, Vincent emphasized the importance of sharing the company's perspective: "We want to show that chrysanthemums are so much more than just funeral flowers. They are beautiful, colorful plants that bring atmosphere."

Gediflora expressed pride in having the opportunity, through Focus WTV, to showcase what lies behind those colorful flowers—a moment to highlight the hard work and passion of the entire team.