That Flower Feeling will host an industry-wide webinar titled "From Impulse to Habit: Driving Daily Floral Consumption with Just Add Flowers" on Tuesday, November 11, 2025, at 12:30 PM Eastern.
The interactive session is designed to help floral professionals turn occasional flower purchases into a lasting consumer habit. Open to growers, wholesalers, mass-market retailers, and florists, the program will provide practical strategies and real-world examples, including data from the Texas Test Market, which reported a year-over-year sales lift that doubled following the campaign's implementation. Attendees will also gain access to a step-by-step playbook for integrating the new Just Add Flowers assets into their marketing and sales plans.
Featured speakers include Vanessa Leite, Executive Director of That Flower Feeling; Madison Greene, Marketing and Communications Director; and Christopher Lewis, Creative Director at Logical Media Group. Additional guest speakers will be announced in the coming weeks.
The webinar will cover best practices for using campaign data to drive sales and strengthen everyday floral purchases, along with guidance on deploying the 2026 Just Add Flowers playbook in marketing and in-store environments. Participants will receive messaging training from campaign strategist Christopher Lewis, focusing on turning impulse buys into routine sales. A special segment, "Why I Invest," will highlight direct benefits experienced by a long-term campaign contributor.
"This webinar is designed to help our industry stop just selling flowers and start building consumer habits that last," said Vanessa Leite, Executive Director of That Flower Feeling. "We're excited to share these impactful tools and insights with our community."
Registration for the event is now open at the link here. The webinar begins at 12:30 PM Eastern on Tuesday, November 11, 2025.
For more information
That Flower Feeling Foundation
[email protected]
thatflowerfeeling.org
