Floriexpo has appointed two new leaders to its Advisory Board: Benita Krampelj, Head of Floral Category Management at Metro, and Tatiana Castro, VP of Floral Sales & Corporate Marketing, PPC Flex.
Benita Krampelj brings a deep understanding of high-volume retail and wholesale flower procurement. Her experience at Metro, the third-largest grocery store chain in Canada, positions her as a crucial voice representing the needs of mass-market buyers, chain stores, and the intricate logistics of getting fresh flowers and plants to consumers.
© Floriexpo
Tatiana Castro, with her background in marketing and packaging innovation from PPC Flex—a company in flexible packaging solutions—introduces critical insights into branding, consumer trends, and sustainability. As packaging continues to be a major factor in the floral supply chain, her expertise will help Floriexpo address the industry's growing need for eco-friendly and innovative product presentation.
"Our Advisory Board is the compass that guides Floriexpo, ensuring we remain the most relevant and authentic event for the entire floral supply chain," said Bob Callahan, President and CEO of Floriexpo. "We are absolutely thrilled to welcome Benita and Tatiana. Benita's mass-market purchasing experience and Tatiana's expertise in strategic marketing and packaging innovation fill two vital roles on our board, guaranteeing that our event programming and focus reflect the most pressing needs of our buyers and exhibitors."
For more information:
Floriexpo
floriexpo.com
