At this year's Trade Fair in Aalsmeer, FlorAmor is revealing its brand-new look and corporate identity for the very first time. The refreshed, modern style reflects the company's strong growth and evolution in recent years.
"Our new identity shows who we are today: a modern, international organization with clear values," says Christoph Stevens, Sales & Marketing Manager at FlorAmor. "We stand for pride, connection, and human warmth. In a world that's becoming increasingly complex, we want to convey simplicity, dignity, and a sense of calm."
Growth
Since FlorAmor's founding in 2018, following the merger between De Bruyne-Flandresse and ID'Flor, the company has grown into a thriving organization with 72 employees, an expanded product range, and an impressive 70% increase in turnover. Recent acquisitions, the integration of three external nurseries, and the merger with HortiBreed (the company behind the Hortinno® brand) have laid a solid foundation for continued growth.
The rebranding comes one year after the successful integration of several companies and systems. "This feels like the perfect moment to show the world who we've become," says FlorAmor CEO Alain De Mol.
New and familiar
According to Christoph, the new house style was deliberately designed to be timeless. "We didn't want to go with trendy colors or fleeting design fads. FlorAmor is here to stay, and we wanted our new identity to reflect that. It's fresh, modern, and instantly recognizable, just like our company."
Visitors to the Trade Fair can experience the new FlorAmor identity firsthand at the company's stand (17.6), where a new corporate film, website, and communication materials will also be presented.
"At FlorAmor, we're incredibly proud of what we've achieved so far," concludes Alain. "We work with a team of highly motivated people who take real pride in what they do and are eager to keep growing, together with our customers, in the years ahead."
For more information:
FlorAmor
Tel: +32 (0) 9 353 88 88
[email protected]
www.floramor.be
