Breeders join forces to advance chrysanthemum growing

Danziger and Progeny Breeding, a chrysanthemum breeding company based in Bogotá, Colombia, have formed a long-term partnership. This collaboration strengthens both companies' commitment to innovation, quality, and customer success, expanding their breeding programs in Chrysanthemum and Limonium sinense to deliver more value and diversity to growers worldwide.

Over the past few years, the global chrysanthemum market has experienced continuous growth—particularly in Colombia and, more recently, in Kenya—driven by increasing flower sales to the U.S. and European markets. This highly competitive segment continues to evolve with advancements in productivity, resilience, and postharvest performance, alongside a growing demand for new colors, forms, and styles.

© DanzigerIn this picture: Veronica Herrera & Juan Pablo Torres - CEO and Sales Manager, Progeny Breeding. Gaby Danziger & Ori Danziger – CEO and deputy CEO of Danziger global. Uri Goldstein & Eliana Diaz, - CEO and Sales Manager – Danziger Colombia.

Uniting strengths
Founded in 2010, Progeny Breeding is part of a family business that has been active in flower production for more than 50 years. With deep industry knowledge and close relationships with growers, Progeny has built a strong reputation for professionalism, pioneering spirit, and high-quality plant material. The company has focused on breeding programs that emphasize productivity and diversity in chrysanthemums, providing growers with a wide assortment and tailored solutions for various growing conditions.

For more than 70 years, Danziger has been recognized as one of the world's leading breeders in the cut flower industry, developing iconic varieties such as XLence, Green Dragon, and Scoop. These benchmark varieties exemplify Danziger's commitment to excellence, innovation, and supporting grower success.

© ProgenyProgeny's Barroco variety

Through this strategic alliance, the two companies will combine their complementary strengths to bring new opportunities to chrysanthemum growers in Colombia and worldwide. The partnership will allow Progeny to open new markets outside Colombia and benefit from Danziger's extensive international network, while Danziger will expand its breeding activities in Bogotá—strengthening its local presence and leveraging Progeny's expertise in the region. The cooperation will also include testing and selection programs in Antioquia, as both companies join forces across breeding and sales teams to better serve growers.

Ori Danziger, Deputy CEO of Danziger, commented: "Integrating a new breeding program that brings distinct genetics and unique strengths will make us stronger breeders and provide even greater value to our growers. We are truly excited about this partnership and strongly believe that by combining our capabilities and passion for innovation, we will deliver meaningful value to the global floriculture industry."

© ProgenyProgeny's Irene variety

Veronica Herrera, CEO of Progeny, added: "This partnership marks an important milestone for Progeny. As a company built on decades of family experience in the flower industry, we are proud to join forces with Danziger—a partner that shares our values of professionalism, innovation, and customer focus. This collaboration will enable us to bring our genetics to new markets, continue improving our breeding through shared knowledge, and strengthen our commitment to chrysanthemum growers in Colombia and around the world."