Fronted by a wide array of plump, bright orange pumpkins and hanging plants, locally owned creativity blooms inside 1-800Flowers|Flowerama Iowa City. Rows of vibrant greenery and flowers flourish throughout the store, mingling with painted clay pots, intricate decorations, and shelves stocked with trinkets and gifts.
Whether she's arranging flowers into a bouquet for customers, crafting new displays, or helping a customer find the perfect plant, owner Tamy Vorhes moves through the store like a fish gliding through water — calm, fluid, and full of purpose. Each display is carefully designed — not just for looks, but for the story it tells. For Vorhes, arranging flowers and plants isn't just retail, it's an art form.
As the only co-branded franchisee with 1-800-Flowers, the Iowa City Flowerama location is fully and proudly locally owned. Vorhes, a mother of four and grandmother of one, is also the only single mother to own a Flowerama store, a point of pride fueling her passion and purpose.
"I try to create a family environment in the store, because that vibe definitely passes on to the customer," Vorhes said.
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