Riza Growers has entered into a strategic partnership with Florinet, choosing Florinet's ERP software to support both its sales department and its network of growers. The collaboration was officially confirmed on Tuesday during the trade fair, where both parties signed the partnership agreement.
© Florinet Niek Hoffmans, Roy van Rosmalen, John Barendse, Marien Kuijntjes, and Wouter Jongkind
The decision to go with Florinet was driven by the software's extensive commercial features and its continuous development of modules tailored specifically to the needs of the ornamental plant sector. A key part of the collaboration is the close integration between Riza's sales organization and the affiliated growers. This integration will ensure a unified flow of information, clearer insights into commercial processes, and a more efficient way of working within the Riza Group.
John Barendse of Riza Growers explains, "Our partnership with Florinet fits perfectly with our vision to further professionalize our processes and strengthen the connection between our sales organization and our growers. Florinet will help us in our pursuit of excellence, offering a consistent online assortment and reliable deliveries to our customers. The platform allows us to act faster, with greater transparency, and to make smarter use of data."
Wouter Jongkind from Florinet adds, "We're very pleased that a company like Riza Growers has chosen our ERP system. It shows that we can provide the right software solutions for growers who are scaling up, and that we remain relevant for leading players in the market."
Riza Growers, founded on January 1, 2025, and based in Wateringen, is a collective of six growers specializing in flowering houseplants. By combining their strengths, they offer a vibrant range of Orchids, Bromeliads, Anthuriums, Spathiphyllums, and Azaleas — all destined for retail chains, garden centers, and florists across Europe.
For more information:
Florinet
[email protected]
www.florinet.nl
Riza Growers
[email protected]
www.rizagrowers.nl
