The Institute of Flowers (IOF) marked its first anniversary with a sold-out celebration and training event at Killeen Castle, gathering florists, suppliers, educators, and industry leaders from across Ireland.
Founded in 2024, the IOF has quickly established itself as the professional body representing Ireland's florists, dedicated to driving standards, fostering collaboration, and creating sustainable pathways for future growth within the floral sector.
© Institute of Flowers
The anniversary event brought together some of Ireland's most respected voices in floristry. Lamber de Bie and Karen Massey led inspiring live demonstrations focused on commercial Christmas design, while Johnny Tanner (Tanner's Foliage Farm & Arbour Blooms) and Yvonne Miland (Miland's Garden Centre) shared personal business insights drawn from decades in the trade. Lyn from Noodle Horse Media energized attendees with practical social media and AI marketing strategies, empowering florists to show up authentically online.
© Institute of Flowers
In partnership with Positive2Work Skillnet, the IOF has delivered multiple training programs since its launch, providing subsidized professional development in sustainability, digitalization, and business leadership. This collaboration is opening new doors for florists seeking accessible, accredited training, helping to future-proof the industry and elevate floristry as a recognized profession.
© Institute of Flowers
"The IOF has grown from a simple idea — to create a space where Irish florists could connect, learn, and be recognized," said Fionnuala McAuley, Founder of the Institute of Flowers. "A year on, we've built a national network that's not only supporting florists but shaping the future of the trade in Ireland."
© Institute of Flowers
The Institute is now entering an exciting second year, expanding its training calendar, membership network, and corporate partnerships, with international collaborations in the works through Florint, the European Florist Association.
Membership for 2026 is open to professional florists, students, and suppliers.
For more information:
Institute of Flowers
Email: [email protected]
instituteofflowers.com/
