In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in Colorado, joins host Sahid Nahim for a discussion on leadership, education, and the future of the floral community.
© Society of American Florists
From her family's 76-year floral legacy to her experience on the DWF board, Lori brings a perspective that bridges retail, wholesale, and advocacy. Her story captures what makes SAF so vital today — it connects every part of the floral supply chain, helping businesses grow stronger together.
When asked about her priorities as president, Lori Wheat said one of her top goals is "to really communicate the value of SAF." Beyond its well-known Floral Management magazine, Lori emphasized that SAF offers far more resources than many members realize — including a floral education hub with webinars, recorded sessions, and live discussions.
For more information:
SAF
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safnow.org
New Bloom Solutions
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newbloomsolutions.com/
