On Prince Street in SoHo, New York, artist Cj Hendry transforms her Flower Market installation into a permanent Flower Shop. The small storefront, unveiled on November 10th, 2025, is the artist's first fixed space — a brick-and-mortar expression of her long fascination with turning ephemeral subjects into tactile and enduring experiences.
From the sidewalk, Flower Shop presents as a white pavilion framed by polished metal and a scalloped awning. Behind clear panels, hundreds of vividly colored plush flowers line the walls in ordered rows, evoking the dense, chromatic rhythm of a typical New York bodega. The space feels familiar to New Yorkers, yet slightly uncanny with its ordered and plush blooms.
Visitors to Cj Hendry's Flower Shop are invited to closely inspect the blooms, lean in to study their texture and hue, and make selections for purchase, with each available for $10 USD. The taut canopy above diffuses daylight into a uniform glow, heightening the saturation of reds, yellows, and violets. In cold weather, the enclosure's modest warmth and visual density create a contained world of softness.
Every element of the Flower Shop serves the artist's ongoing inquiry into materiality and illusion. Where her earlier Flower Market installations relied on large-scale theatrics, this humble structure distills her approach into a vignette, or an everyday typology reimagined with humor.
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