The increasing popularity of artificial and plastic flowers is taking a serious toll on India's fresh flower industry, says Abinesh Subramani of Saraswathi Flowers Ooty. "The increasing use of artificial and plastic flowers has reduced the demand for real flowers by almost 50% across India," he explains. "These synthetic products are replacing natural flowers in weddings, temples, functions, and all decorative events, severely affecting the income and stability of Indian flower growers."
According to Abinesh, the financial impact has been devastating. "Flower prices have dropped by about 50%. It has become extremely difficult for farmers to sustain their livelihood. Many are facing financial losses and struggling to maintain cultivation due to falling prices and reduced demand," he says.
© Sarawathi Flowers Ooty
The issue spans across nearly all types of flowers. "Almost all fresh cut flowers and foliages are affected, since artificial versions that closely resemble real ones are now easily available and widely used."
Abinesh attributes the rise of artificial flowers to convenience and affordability. "People choose them mainly because they are low-cost, reusable, and convenient to handle," he says. "But this growing preference is unknowingly damaging the livelihood of lakhs of genuine flower growers and reducing appreciation for the natural beauty and fragrance of real flowers. Beyond the economic loss, artificial flowers contribute heavily to plastic waste and environmental pollution."
Raising awareness and calling for government action
In response, Saraswathi Flowers Ooty has taken up the fight to raise awareness. "We are continuously raising awareness to stop using plastic and artificial flowers and to promote natural, eco-friendly floral culture," Abinesh explains. "On behalf of thousands of small growers across India, I have been fighting for this cause consistently, through awareness campaigns and official petitions."
The company shares its advocacy and activities through social media, including Instagram (@saraswathi_flowers_ooty).
© Sarawathi Flowers Ooty
Many small farmers, however, are finding it difficult to stay afloat. "Some have scaled down production, while others continue with hope and resilience, trusting that proper policy support will help revive India's floriculture sector," says Abinesh.
To address the issue, Abinesh has formally appealed to the government. "I strongly urge the Government of India to ban and stop the import and sale of artificial and plastic flowers," he emphasizes. "This one decision will protect millions of Indian flower growers, strengthen our rural economy, and preserve India's natural floral heritage."
He adds that his plea is not a solitary effort. "Several growers and major floriculture associations, including GFCI, are actively supporting this cause and continuously voicing the need for protection of the Indian floriculture industry."
For Abinesh, the matter goes beyond economics—it's about culture and identity. "Natural flowers represent India's culture, purity, and livelihood," he concludes. "Supporting real flowers means supporting Indian farmers, our environment, and the living beauty that defines our nation."
For more information:
Abinesh Subramani
Saraswathi Flowers Ooty
[email protected]
https://www.instagram.com/saraswathi_flowers_ooty/
