Floriexpo has appointed Kevin Prill, Manager of Floral at The GIANT Company and recent recipient of the Floral Marketer of the Year award, to its Advisory Board.
Kevin brings over two decades of high-volume retail and procurement experience—recently validated by his industry-wide recognition as Floral Marketer of the Year—to the board, significantly enhancing Floriexpo's ability to cater to the needs of the mass-market and grocery floral segment. His expertise in sourcing, merchandising, and trend analysis for The GIANT Company, a leading regional grocery retailer with nearly 200 stores across four states, will be instrumental in shaping the show's content and exhibitor focus for the 2026 event and beyond.
"The Advisory Board's primary function is to act as the voice of the high-volume buyer, ensuring every aspect of Floriexpo is strategically aligned with their sourcing goals," said Bob Callahan, President + CEO of Floriexpo "Kevin's perspective from Giant Supermarket—a major player in consumer floral consumption—is invaluable. His guidance will ensure we continue to attract the most relevant exhibitors and deliver the most effective ROI for both our attendees and our partners."
The Advisory Board plays a crucial role in directing educational programming, vetting key buyer participation, and identifying emerging market trends. By leveraging the expertise of the prestigious buyers on the Advisory Board , Floriexpo guarantees its content and show floor remain critically important to the industry's most sought-after buyers.
"I'm excited to join the Floriexpo Advisory Board and help shape an event that truly addresses the complex needs of the retail floral business," said Kevin Prill. "This is a critical time for the industry, and my focus will be on guiding the show to provide solutions and innovations that directly impact the bottom line for high-volume grocery and mass-market programs."
For more information:
Floriexpo
floriexpo.com/
