It's back — the Hello Amaryllis Challenge returns in 2025, right on time for the festive season. A true celebration of colour, strength and bold style. This challenge invites florists to showcase their creativity through holiday designs in which amaryllis takes the undisputed lead role.
With its sturdy stems, luxurious appearance and rich colour palette, from vibrant red to elegant white and soft pink, amaryllis brings beauty and maximum impact to any arrangement.
Why take part in the Hello Amaryllis Challenge 2025?
Participants gain global exposure through Master Florist, inspiring florists and floral fans around the world. The challenge can open the door to future collaborations, with the chance to be chosen for exclusive creative projects and content. It is also a way to build new industry connections, which may include grower visits and behind the scenes experiences. On top of that, one winner receives premium amaryllis stems worth €250.
The challenge offers recognition for designers, fresh motivation for flower lovers and added visibility for partners across the sector.
To participate, create a festive design that highlights the timeless beauty of amaryllis. Share your work on social media with the hashtag #AmaryllisDesign2025. Tag @helloAmaryllis or @hello_amaryllis and @MasterFlorist on Facebook and Instagram. If preferred, submissions can also be sent by email to [email protected].
Hello Amaryllis is a joint promotional initiative by all cut-amaryllis growers, in collaboration with Royal FloraHolland. Through the Amaryllis Promotiecommissie, this campaign partners with inspiring projects to celebrate floral artistry and share the timeless beauty of amaryllis worldwide.
© Maria Bunea, Alex Segura Arana, Aranžérský ateliér Fantazie and Rita Brun
The magic of amaryllis in festive designs
Everything begins with amaryllis. From bud to full bloom, it brings colour, impact and surprise. Known for its large, dramatic flowers and strong, robust stems, amaryllis is a bloom that immediately draws the eye. As a true seasonal icon, it defines the festive season with strength, style and versatility.
With more than 100 varieties, amaryllis offers endless possibilities for striking, beautiful designs. Its rich colours and elegant presence give every creation a festive spirit, elevating simple arrangements into memorable masterpieces. Each stem adds a touch of luxury and wonder — perfect for celebrating the season in style. The Amaryllis Festive Challenge 2025 honours this remarkable flower and its importance to inspiring design.
For more information:
Master Florist
www.facebook.com/Masterflorist.US
www.instagram.com/masterflorists
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