"Demand for hardy, long-lasting, and decorative perennials continues to grow"

Morel's open days, held in November in the South of France, gave visitors the opportunity to discover for the first time the full range of botanical cyclamens developed by Morel. This presentation came at a moment when demand for hardy, long-lasting, and decorative perennials continues to grow.

Morel's botanical range offers three decisive advantages. First, it is the only truly complete botanical offering on the market, covering two complementary species that together provide nine months of continuous flowering in the garden. The LIFY Cyclamen hederifolium flowers from August to November, while the KOUMY Cyclamen coum takes over from November to April.

© Morel DiffusionKOUMY Cyclamen

The second advantage lies in the diversity of varieties. Morel offers sixteen LIFY varieties of Cyclamen hederifolium featuring a broad selection of decorative foliage—from marbled to platinum, green, and classic forms—and flowers ranging from pure white to deep violet, with numerous pink shades in between. The seven KOUMY varieties of Cyclamen coum also display notable variation, with their characteristic round leaves showing distinctive patterns depending on the variety, and flowers appearing in colours from white to pale pink, bright pink, and carmine. This rich diversity allows growers and landscape professionals to create more colourful flowerbeds, more attractive plant compositions, and coherent decorative palettes throughout the year. Even after the flowering period, the highly ornamental foliage continues to enhance plantings.

© Morel Diffusion

The third key advantage is the availability of a ready-to-use marketing concept, unique on the market and designed for immediate implementation in garden centres. The concept includes a pre-assembled roll display, a six-plant carry pack, dedicated labels, and informational flyers for consumers. By combining three or six plants (LIFY and KOUMY), the concept guarantees nine months of flowering and a long-lasting, natural garden installation. This turnkey approach simplifies in-store presentation, provides customers with a convenient product, and helps educate them about the distinctive behaviour of botanical cyclamens.

© Morel DiffusionLIFY Cyclamen

Several sites have already adopted Morel's botanical cyclamens in their plantings. These include the French Senate Gardens in Paris, the City of Menton, and the City of Hyères on the French Riviera. Their endorsement highlights both the landscape potential and the resilience of these plants.

With a complete botanical range available, exceptional varietal diversity, and a ready-to-use marketing solution, Morel now offers growers and landscaping professionals a unique tool for designing low-maintenance plantings that flower nearly all year round. Morel's sales teams are ready to assist professionals with the implementation of this new offering.