Wave Petunias launches online store

Just in time for the gifting season, the Wave gardening brand from PanAmerican Seed has launched an online merchandise store filled with handpicked, sustainable lifestyle pieces designed for active gardeners who love Wave Petunias and Wave Pansies. The new store gives fans a chance to show off their Wave pride in several environmentally friendly ways. Shoppers will find shoes and colorful socks, a backpack, garden tote and shopper bags, along with a T-shirt, bucket hat and cozy sweatshirt. The collection also includes a patterned apron, a voile scarf, a drink mug and an H2GO water bottle.

© Wave Petunias

To kick off the launch, Wave has posted two videos on its YouTube channel that show the merchandise in use by real Wave fans. To add even more excitement, Wave partnered with Pink Pot Ambassador @illustratorsgarden to create a commemorative Easy Wave Pink Pearl Petunia pattern that reflects the joy gardening brings to everyday life. Shoppers can look for her icon on select items to enjoy her artwork.

"It was so much fun selecting the pieces to include in the Wave storefront debut. The artistic collaboration especially highlighted the excitement gardeners have for this established gardening brand," says Sarah Makiejus, Global Marketing Manager for PanAmerican Seed and Wave Brand Manager. "I see many uses for this online store. Beyond consumer access to Wave gear to show off their brand loyalty, it makes gifting easy for our industry to reward team members or customers with a little something special."

© Wave Petunias

In the seasons ahead, Wave plans to expand the collection with more desirable pieces and explore additional artistic collaborations with popular tastemakers in gardening and art. More updates are expected as National Wave Day approaches on May 3.