Tbilisi-based flower shop Plumeria is experiencing a significant decline in sales this year. According to company manager Eka Vardukadze, revenue in 2025 has dropped by 30% compared to 2024. She told BM.GE that increased competition and the growing number of flower shops, are key factors contributing to the downturn.
Vardukadze explained that although official import statistics show a rise in the volume of flowers entering Georgia, the increase has not translated into higher retail sales. She described the market as approaching saturation, with wholesalers now selling individual flowers at wholesale prices, making it harder for retailers to maintain profitability.
Rising flower prices are another challenge. Vardukadze said that prices have increased by 20–30% compared to 2024, with suppliers often maintaining higher holiday-season prices year-round. Despite this, Plumeria continues to offer affordable options, with floral compositions available from 20 GEL.
Official data confirms a notable surge in imports: Georgia purchased 2,175 tons of flowers worth USD 15.1 million in the first ten months of 2025, up from 1,571 tons valued at USD 9 million during the same period in 2024, an increase of roughly 67%. While imports continue to grow, retailers like Plumeria face mounting pressure from competition, rising costs, and changing wholesale practices.
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