"Thank you to all our partners who joined us in Fréjus for the 2025 Morel Flowers Open Days. This edition was marked by inspiring encounters, exciting varietal insights, and the launch of new concepts designed to support our partners from production to retail," the team shares.
© Morel Diffusion
© Morel Diffusion
Inside the greenhouse: trials with purpose
Every year, the varietal trials shape the future of Morel's cyclamen genetics, and 2025 was no exception. "These trials go far beyond a simple display: they are a true research and evaluation platform where our teams observe, compare, and select tomorrow's top varieties under real growing conditions."
The objectives include:
- Evaluating plant behavior across diverse environments and production systems
- Measuring key agronomic and aesthetic traits such as vigor, earliness, uniformity, and flowering quality
- Identifying reliable, high-value varieties for growers and end consumers
- Gathering feedback from the technical teams and partners around the world
"Through this year-round work, we ensure that each new introduction meets the highest standards of performance, consistency, and beauty, from greenhouse to garden."
© Morel Diffusion
© Morel Diffusion
Spotlight on 2025 introductions and pre-introductions
This year's trials also highlighted a rich selection of new varieties and promising pre-introductions.
MACARON®: "Our new mini series, compact, colorful, and irresistibly charming, quickly became a visitor favorite."
INDIAKA® Red: "The first red in the INDIAKA® line, offering vivid bicolor appeal, excellent uniformity, synchronized flowering, strong outdoor performance, and an extended sales window."
METIS® CLOCHETTE® Salmon: "A delicate pre-introduction with elegant nodding flowers and soft salmon tones, ideal for early-season premium mixes."
ROSY GLOW®: "Inspired by Sakura shades, this soft pastel pink novelty impressed visitors for both beauty and technical reliability."
"Our iconic lines continue to shine: Petit Moulin®, the most floriferous cyclamen on the market, and Absolu®, the first scented F1 cyclamen with its signature VICTORIA crown."
© Morel Diffusion
Blooming in Store — Bringing ideas and sales to life
One of this year's highlights was the strong interest in the brand-new Blooming in Store concept: a ready-to-use, practical approach to merchandising and seasonal storytelling.
Designed to inspire and to simplify in-store execution, this space showcased turnkey retail solutions, including:
Pink October: Falbala® in decorative pots with a meaningful touch
Merry Christmas: Red Fantasia® in festive printed culture pots
Pallet Highlights: high-impact displays featuring Indiaka® and Fantasia® varieties
Valentine's Day: Bisous® in a red ceramic pot
Modular POS furniture: Absolu® and Petit Moulin®, in a light and easy to adapt furniture
This year also marked the launch of fully redesigned labels: clearer, more expressive, more aligned with our renewed brand identity, and enriched with playful taglines that connect emotionally with shoppers.
"Our next stop: IPM Essen, Germany — January 27 to 30, 2026. We look forward to seeing you there for another inspiring moment together."
For more information:
S.A.S. MOREL Diffusion
2565, Rue de Montourey
83600 Fréjus, France
[email protected]
https://morelflowers.com/
