Lazzeri's annual Open Day 2025 drew more than 250 growers, technicians, and industry professionals from Italy, the Netherlands, Germany, and several other countries. The event combined technical insights, crop evaluations, and networking, giving visitors a full overview of Lazzeri's latest developments.
© Lazzeri Genetica s.a.s.
Poinsettias in the spotlight
Participants toured the company's greenhouses to view this year's Poinsettia portfolio, including 17 commercial varieties, 2 pre-commercial selections, and 7 trial varieties. One of the key talking points was Superba Galaxy, a new addition to the Superba line, appreciated for its vigor, uniformity, and a distinctive "luminous" appearance.
Thanks to collaborations with growers in the Netherlands, Germany, and Italy, the same varieties were also displayed in different pot sizes, offering visitors a comparative look at how genetics perform across varying climates and cultivation systems.
© Lazzeri Genetica s.a.s.
Conference: "The Future Blooms"
The Open Day also featured the conference "The Future Blooms," which addressed two central topics:
1. Generational transition in floriculture
Speakers shared strategies to attract and retain young talent in the sector. Contributors included:
- Alessandro Pagano, Florpagano (Puglia)
- Luca Mondelli, Mondelli Floricoltura (Como)
- Giuseppe Notarnicola, Euroverde Vivai (Puglia)
- Valentina Sciaudone, Rachella Stefania Floricoltura (Lazio)
- Prof. Stefania De Pascale, University of Naples
- Roberta Solito, Manpower Lazio
© Lazzeri Genetica s.a.s.
2. New approaches to plant promotion
International guests discussed communication strategies and tools for boosting the visibility of ornamental varieties:
- Michael Perry (Mr. Plant Geek), influencer and UK gardening author
- Ester Nunziata, Il Floricultore
Speakers and contributing growers were recognized with small awards and gifts during the event.
© Lazzeri Genetica s.a.s.
Growing international participation
Visitors arrived from the Netherlands, Germany, Mexico, Poland, Japan, Greece, and Spain, facilitating a broad exchange of technical know-how and market perspectives.
The day was preceded by an informal Brazilian BBQ dinner, giving participants the chance to connect ahead of the technical program.
Photos!
Below a photo impression of the event:
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
© Lazzeri Genetica s.a.s.
For more information:
Lazzeri Società Agricola A R.L.
Tel: +39 0473 246246
[email protected]
www.lazzeri-agricola.com
