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Looking back at April 1-15

The impact of the U.S. tariffs on the floral industry

Tariffs were causing a lot of uncertainty during the first half of April. Luckily, April Fools' Day brought a bit of much-needed humor. And it was time for more trade shows! The California Spring Trials had just finished and HortiFlora was on the agenda. Let's have a read!

© Elita Vellekoop | FloralDaily.com

The impact of the U.S. tariffs on the floral industry

Trump's new tariffs are sparking global discussion, and the floral industry is no exception. Following our recent article on the announced tariffs and early reactions, more voices are joining the conversation.

© Kew, HOKO, Steenks, Source.ag

It's April Fools' Day! Here are some pranks from the sector

It's April 1st again, the day on which you have to pay close attention to every news item to see if it's a joke. The horticultural sector has also come up with creative April Fool's jokes. Below is an overview.

© Ocean Orchids

Slovenian orchid grower set to strengthen presence in European market

With the aim to strengthen their presence in the European market, Slovenian orchid producer Ocean Orchids d.o.o., started a collaboration with Wouter Konijn. "With over 15 years of experience in the (retail) business, he is well-equipped to support us in this journey", says Roman Ferenčak of Ocean orchids.

© PanAmerican Seed, Terra Nova Nurseries, Kientzler, Benary

Photo report: California Spring Trials 2025

The California Spring Trials (CAST) 2025 has come to an end. On Saturday, the final locations closed their doors, and it seems to have been a good edition again, as the vibes were positive. Curious to see get an impression of the event, and what was on display? Click here to check out the photo report.

© Arlette Sijmonsma | FloralDaily.com

"Import tariffs are good for no one"

The U.S. is introducing a 20% import tariff on all products from the European Union, as announced by President Trump in a speech in the White House garden. A minimum tariff of 10% will apply to all countries worldwide, with significantly higher rates for certain nations, up to 54% for Chinese products. The minimum tariff takes effect on Saturday, with the rest following next Wednesday. Reactions from the sector indicate that it's not so much the tariff itself, but the uncertainty it creates that is impacting the horticultural industry.

© HortiFlora

Ethiopia: HortiFlora 2025 in full gear as the biggest edition to date

Today, the Millenium Hall in Addis Ababa, Ethiopia, opened its doors to the second day of the HortiFlora. The three-day trade show will last till April 3 and the organizers, HPP Exhibitions are pleased with the first day as well as the start of this second day. With a record number of 140 exhibitors, this edition is the largest to date. This year, in addition to flowers, HortiFlora allocated more space for vegetables and fruits, including strawberries, beans, and other key crops.

© AGEXPORT

"Guatemala, world's new alternative for flowers, foliage and ornamental plants"

"Guatemala is a country blessed with fertile soils, favorable climates, and a strategic location, making it an ideal hub for the production and export of flowers, foliage, and ornamental plants", says Brigitte Obrock of AgExport, the Guatemalan Exporters Association. Over the year, they have overcome many logistical challenges enabling them to position Guatemala as a key player in the global market. "Today, we take pride in being recognized for the diversity and quality of our products, offering a fresh and innovative alternative for buyers worldwide."

© Hoffmann Family of Companies

US: Hoffmann Family of Companies to acquire N.G. Heimos Greenhouses

Hoffmann Family of Companies (HF Companies), a family-owned private equity firm based in the United States, is pleased to announce it has entered into a definitive letter of intent to purchase N.G. Heimos Greenhouses (Heimos), one of the nation's largest poinsettia growers and preeminent greenhouses. The planned closing is set for June 2025.

© Horticonsultancy Portugal

"Portugal is a viable option inside the EU framework"

"The situation is getting impossible to be competitive in the Netherlands, Germany or the UK," says Osvaldo Branco with Horti Consultancy Portugal. "Labour costs, taxes, and energy are too high. In Portugal, the climate helps reduce the need for energy, and both labour and energy costs are only a fraction." With this in mind, he understands why Portugal is increasingly being considered as a location for high-tech greenhouse production, and with his consultancy company he wants to help growers set up a business in Portugal, and take advantage of the available EU and national subsidies. "You're still in the EU, the climate is favorable and the labor and energy costs are a fraction. And growers can get financial support in setting up their business."

© FlowerWatch

"A smarter way to ship flowers worldwide"

You may have already spotted them in photos of the Dutch Royal couple during their visit to Kenya in March—the Cargolite boxes. As part of the visit, FlowerWatch showcased concept to the couple, highlighting its advancements in flower packaging. And these cartons go worldwide offering benefits not only to the farms using it, but also the customers who purchase the flowers. The Quarter and Half cartons, for example, are their latest addition to their packaging range enabling less handling offering more attractive options for buyers. "With this concept, farms can pack flowers at the source in precise quantities tailored to the direct customer's needs and ship them seamlessly to their destination with 'one touch,'" explains John Kowarsky, CEO of Cargolite. To support this initiative, flower exporter Afrex will serve as the marketing arm for Cargolite Kenya, focusing on expanding its reach in wholesale markets worldwide.